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Free tool

Google Ads library: see a competitor’s Google ads

Enter a website and see the Google ads it’s running now: search, display and YouTube, longest-running first, with the page each one points to.

Try:

Free · no signup · live Google ads for any website

How to use it

Google ads competitor analysis in a minute

  1. 01

    Enter their website

    Type a competitor’s website. We look it up in our copy of Google’s Ads Transparency Center data.

  2. 02

    Read the long runners

    Ads that have run for months are the ones worth paying for. They sit at the top.

  3. 03

    Follow the landing paths

    Each tile shows where the ad points. The pages a competitor keeps sending paid traffic to are the ones that convert.

FAQ

Questions about Google’s ad library

Is there a Google Ads library?

Yes: Google’s version is the Ads Transparency Center. It lists the search, display, YouTube and Shopping ads that verified advertisers run, and anyone can search it by advertiser name or website.

How can I see my competitors’ Google ads?

Enter their website above. You’ll see their active Google ads with how long each one has run and the page it points to. You can also search the Ads Transparency Center yourself, one advertiser at a time.

How is this different from the Ads Transparency Center?

The Transparency Center shows an advertiser’s ads without telling you which ones matter. This tool puts the longest-running ads first and shows the landing path from each ad, so you can see which offers and pages a competitor keeps paying to send traffic to.

Why do some ads show “+” after the days?

Google only shows ad history back to a fixed date. An ad that started before it has run at least that long, so its run length is a lower bound.

Is it free?

Yes. Lookups are free with no signup. Opening an individual ad’s full breakdown needs a free account.