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Women’s clothing ads that work

What 45 Women’s clothing brands run on Facebook and Google and keep running: the angles, the offers and the ads behind them. Each brand pays for its own ads, so what many of them keep running is the safest place to start.

Top angles on Meta
  1. 1. Lifestyle · 29 brands
  2. 2. Feature → benefit · 25 brands
  3. 3. New launch · 25 brands
Top angles on Google
  1. 1. Feature → benefit · 37 brands
  2. 2. Lifestyle · 36 brands
  3. 3. Affordability · 35 brands
Offers they run
  • Extra 15% off first order
  • Free fabric swatches
  • 20% off with code LIV20
  • €25

Meta ads · 32 businesses

1Lifestyle29 businesses · median 17 days running
  • Extra 15% off first order · Ashley Stewart, 126d
  • Free fabric swatches · BIRDY GREY, 121d
  • 20% off with code LIV20 · Petal & Pup USA, 23d
2Feature → benefit25 businesses · median 16 days running
  • €25 · YoungLA, 16d
  • Free shipping on orders over $100 · PSD, 15d
  • $50 off your first purchase · Cozy Earth, 8d
3New launch25 businesses · median 16 days running
  • Free shipping on orders over $125 · Rockstar Original, 35d
  • Extra 25% off with code NEW25 · U.S. Polo Assn., 15d
  • 30% off with code NEW30 · Petal & Pup USA, 11d
4Affordability11 businesses · median 20 days running
  • Extra 15% off your first order · Ashley Stewart, 437d
  • $15 off $75+, $25 off $125+, or $50 off $200+ with code EXTRAGOOD · Life Is Good, 68d
  • Women's lightweight packable vest for $14.99 · 32 Degrees, 53d
5Risk reversal4 businesses · median 83 days running
  • Free replacement if socks wear out · Darn Tough, 428d
  • 10 free bridesmaid swatches · BIRDY GREY, 182d
  • Free size exchanges for a full year · Universal Standard, 60d

Google ads · 45 businesses

1Feature → benefit37 businesses · median 331 days running
  • Free shipping on orders of $50 or more · Darn Tough, 1298d
  • Buy 1 Get 1 Free · BloomChic, 1102d
  • 25% off sitewide with code BESTOFFALL25 · Thirdlove, 1081d
2Lifestyle36 businesses · median 288 days running
  • Up to 40% off · Life Is Good, 1803d
  • Dresses from $30 · Club L London - USA, 1636d
  • 10% off 4+ with code Suitelooks · BIRDY GREY, 1301d
3Affordability35 businesses · median 443 days running
  • Up to 80% off sitewide · 32 Degrees, 1803d
  • Up to 50% off selected items · Venum, 1803d
  • Up to 40% off · Life Is Good, 1803d
4New launch28 businesses · median 130 days running
  • Free delivery · Club L London - USA, 1803d
  • Up to 40% off · Life Is Good, 1675d
  • Free shipping on orders $75+ · mnml, 1213d
5Social proof23 businesses · median 245 days running
  • Up to 40% off · Life Is Good, 1675d
  • 30% off all products with code GET30 · Fashion Nova, 1138d
  • Free shipping available · Rockstar Original, 793d
See what your own competitors run

A free report on the Women’s clothing ads in your market: who is advertising, their longest-running ads and their offers.

Questions

What kind of Women’s clothing ads work best?

The angles that the most Women’s clothing brands run and keep running. On Meta, lifestyle, feature → benefit, new launch lead (32 brands). On Google, feature → benefit, lifestyle, affordability lead (45 brands).

What offers do Women’s clothing brands use in their ads?

Offers from long-running Women’s clothing ads include: Extra 15% off first order; Free fabric swatches; 20% off with code LIV20; €25; Free shipping on orders over $100.

Where does this data come from?

Public ads from the Meta Ad Library and the Google Ads Transparency Center: 2,014 analysed Women’s clothing creatives from 45 brands, updated daily.