Skip to main content

Toys ads that work

What 43 Toys brands run on Facebook and Google and keep running: the angles, the offers and the ads behind them. Each brand pays for its own ads, so what many of them keep running is the safest place to start.

Top angles on Meta
  1. 1. Feature → benefit · 32 brands
  2. 2. New launch · 36 brands
  3. 3. Lifestyle · 26 brands
Top angles on Google
  1. 1. Feature → benefit · 30 brands
  2. 2. Lifestyle · 20 brands
  3. 3. Affordability · 13 brands
Offers they run
  • Tetris included free
  • Starting at $999.99
  • Kylo Ren, Praetorian Guard, and BB-8 action figure bundle
  • $339.99

Meta ads · 43 businesses

1Feature → benefit32 businesses · median 46 days running
  • Tetris included free · ModRetro, 373d
  • Starting at $999.99 · Retrospec, 371d
  • Kylo Ren, Praetorian Guard, and BB-8 action figure bundle · Galactic Toys & Collectibles, 340d
2New launch36 businesses · median 32 days running
  • $339.99 · Retrospec, 541d
  • Free Jessie figure with Buzz & Woody set before August 23 · US Robosen, 45d
  • Event entry $30 · Collector Store LLC, 38d
3Lifestyle26 businesses · median 36 days running
  • Chromatic + Tetris Bundle · ModRetro, 73d
  • Free shipping on every order · Backyard Discovery, 73d
  • Scratch-off challenges starting at $0 · The Adventure Challenge, 67d
4Social proof14 businesses · median 59 days running
  • $249.99 · Retrospec, 176d
  • 10% off with code CHOMP + free shipping · Chompshop, 70d
5Affordability14 businesses · median 79 days running
  • 10% off first order · WizKids, 723d
  • Up to 60% off · Solaris Japan, 565d
  • From $999.99 · Retrospec, 347d

Google ads · 32 businesses

1Feature → benefit30 businesses · median 361 days running
  • Free shipping over $49 · BreyerHorses.com, 1803d
  • Prices from €49.00 · Spyra – US, 1136d
  • Anime figures under $40 · Good Smile US, 904d
2Lifestyle20 businesses · median 640 days running
  • Free shipping when you spend $49 or more · BreyerHorses.com, 1803d
  • Up to 50% off sitewide · The Adventure Challenge, 1067d
  • Worldwide shipping · Mysterious, 425d
3Affordability13 businesses · median 415 days running
  • Free shipping on orders over $49 · BreyerHorses.com, 1359d
  • Up to 30% off bikes, ebikes & more · Retrospec, 1332d
  • 15% off for signing up · The Adventure Challenge, 1064d
5Problem → solution5 businesses · median 499 days running
  • 10% off · The Adventure Challenge, 1053d
  • 10% off all orders with code CHOMP · Chompshop, 384d
  • Worldwide shipping · Mysterious, 61d
See what your own competitors run

A free report on the Toys ads in your market: who is advertising, their longest-running ads and their offers.

Questions

What kind of Toys ads work best?

The angles that the most Toys brands run and keep running. On Meta, feature → benefit, new launch, lifestyle lead (43 brands). On Google, feature → benefit, lifestyle, affordability lead (32 brands).

What offers do Toys brands use in their ads?

Offers from long-running Toys ads include: Tetris included free; Starting at $999.99; Kylo Ren, Praetorian Guard, and BB-8 action figure bundle; $339.99; Free Jessie figure with Buzz & Woody set before August 23.

Where does this data come from?

Public ads from the Meta Ad Library and the Google Ads Transparency Center: 1,388 analysed Toys creatives from 43 brands, updated daily.