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Supplements ads that work

What 43 Supplements brands run on Facebook and Google and keep running: the angles, the offers and the ads behind them. Each brand pays for its own ads, so what many of them keep running is the safest place to start.

Top angles on Meta
  1. 1. Problem → solution · 27 brands
  2. 2. Feature → benefit · 24 brands
  3. 3. UGC / testimonial · 22 brands
Top angles on Google
  1. 1. Feature → benefit · 41 brands
  2. 2. Problem → solution · 29 brands
  3. 3. Authority · 25 brands
Offers they run
  • Buy 2 Get 2 Free
  • Free copy of Recipes for Stronger Bones
  • 20%–32% off for new customers with code ULTIMATE20, plus free shipping
  • $22, reduced from $39

Meta ads · 33 businesses

1Problem → solution27 businesses · median 22 days running
  • Buy 2 Get 2 Free · Lubracil, 151d
  • Free copy of Recipes for Stronger Bones · AlgaeCal, 106d
  • 20%–32% off for new customers with code ULTIMATE20, plus free shipping · BodyHealth.com LLC, 86d
2Feature → benefit24 businesses · median 32 days running
  • $22, reduced from $39 · Organics Ocean, 114d
  • 3x Clear Whey protein powder plus a free shaker · Protein.com US, 95d
  • Save up to 40% · Nutricost, 81d
3UGC / testimonial22 businesses · median 22 days running
  • From $129/month · Bodybuilding.com, 118d
  • 3 Clear Whey protein powders plus a free shaker · Protein.com US, 74d
  • 10% off with code KARA10 · Organics Ocean, 37d
4Affordability14 businesses · median 26 days running
  • 10% off with code FB10 · BulkSupplements.com, 766d
  • 3-pack electrolytes, save 300 kr · Protein.com US, 150d
  • 25% off with subscription · Momentous, 98d
5Authority12 businesses · median 23 days running
  • Save 25% when you subscribe · Momentous, 132d
  • Buy 1, Get 1 Free · Koprez®, 19d
  • 15% off with code WELCOME15 · Perelel, 16d

Google ads · 43 businesses

1Feature → benefit41 businesses · median 194 days running
  • Save 20%-35% with code NEW20 · BodyHealth.com LLC, 1803d
  • Free shipping · We Live Conscious, 1793d
  • 10% off first order with code WELCO… · AlgaeCal, 1511d
2Problem → solution29 businesses · median 325 days running
  • 15% off plus a $29 free gift · Uqora, 1803d
  • 20% off your first month with code FOUND20 · Bonafide, 1690d
  • 20% off online · Primal Harvest, 1157d
3Authority25 businesses · median 266 days running
  • 20% off each bundle · Nature Made®, 1331d
  • 20% off your first month with code GOOGLE20SB · Bonafide, 468d
  • $20.97 · BulkSupplements.com, 417d
4Affordability24 businesses · median 211 days running
  • 15% off plus a free $29.99 full-size product with first order · Uqora, 1803d
  • 20% off · Primal Harvest, 1803d
  • 20% off first month's subscription · Bonafide, 1775d
5Social proof23 businesses · median 354 days running
  • 20% off your first month with code FOUND20 · Bonafide, 1667d
  • 50% off first order · Hiya Health | Essential Super Nutrients for Kids, 604d
  • 15% off today; free shipping · BulkSupplements.com, 553d
See what your own competitors run

A free report on the Supplements ads in your market: who is advertising, their longest-running ads and their offers.

Questions

What kind of Supplements ads work best?

The angles that the most Supplements brands run and keep running. On Meta, problem → solution, feature → benefit, ugc / testimonial lead (33 brands). On Google, feature → benefit, problem → solution, authority lead (43 brands).

What offers do Supplements brands use in their ads?

Offers from long-running Supplements ads include: Buy 2 Get 2 Free; Free copy of Recipes for Stronger Bones; 20%–32% off for new customers with code ULTIMATE20, plus free shipping; $22, reduced from $39; 3x Clear Whey protein powder plus a free shaker.

Where does this data come from?

Public ads from the Meta Ad Library and the Google Ads Transparency Center: 1,639 analysed Supplements creatives from 43 brands, updated daily.