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Makeup & nails ads that work

What 46 Makeup & nails brands run on Facebook and Google and keep running: the angles, the offers and the ads behind them. Each brand pays for its own ads, so what many of them keep running is the safest place to start.

Top angles on Meta
  1. 1. Feature → benefit · 36 brands
  2. 2. New launch · 32 brands
  3. 3. Affordability · 20 brands
Top angles on Google
  1. 1. Feature → benefit · 44 brands
  2. 2. Affordability · 29 brands
  3. 3. New launch · 33 brands
Offers they run
  • Bundle savings
  • 15% off first order
  • $49.99 today
  • Gold Eye Mask $20; Hydrabounce Milky Toner $25; Glowrefine Exfoliating Pads $26

Meta ads · 38 businesses

1Feature → benefit36 businesses · median 30 days running
  • Bundle savings · DND Gel, 284d
  • 15% off first order · Maniology, 235d
  • $49.99 today · Beetles Gel Polish, 154d
2New launch32 businesses · median 30 days running
  • Gold Eye Mask $20; Hydrabounce Milky Toner $25; Glowrefine Exfoliating Pads $26 · Red Aspen, 170d
  • Limited-edition free gifts · Olive and June, 42d
  • Up to 50% off · Beetles Gel Polish, 39d
3Affordability20 businesses · median 46 days running
  • Everything under $5 · Shop Miss A, 297d
  • $8 Dewy Glow Fixing Spray · Catrice Cosmetics, 164d
  • $8 starter kits on selected kits · Maniology, 161d
4Lifestyle22 businesses · median 35 days running
  • 15% off with code GET15 · Maniology, 157d
  • Free shipping on all orders · Credo, 85d
  • Up to 50% off · Beetles Gel Polish, 78d
5Education10 businesses · median 59 days running
  • Free 5-day stamping course · Maniology, 108d
  • Free shipping on all orders · Credo, 85d
  • $6 · Catrice Cosmetics, 57d

Google ads · 46 businesses

1Feature → benefit44 businesses · median 262 days running
  • Free shipping on orders $55+ · Olive and June, 1779d
  • Free shipping available · ohora usa, 1511d
  • Free shipping; 5 weeks chip free; 30-day money back · glamrdip.com, 1465d
2Affordability29 businesses · median 344 days running
  • Up to 50% off · Beyond Polish, 1803d
  • Stamping plates from 1.99 · Maniology, 1660d
  • Makeup starting at $5 · ColourPop, 1477d
3New launch33 businesses · median 204 days running
  • Free shipping over $150 · Beyond Polish, 1803d
  • Prices from 440 MXN · Fenty Beauty, 1122d
  • Free shipping on orders over $48 · mooncat, 962d
4Convenience30 businesses · median 248 days running
  • Free shipping over 260 AED · Huda Beauty, 1508d
  • Buy 1 Get 1 Free; 10% off with code WELCOME10 · WOSADO Offical Store, 746d
  • 10% off · Credo, 603d
5Problem → solution22 businesses · median 355 days running
  • 25% off starter kit · Polish Pops, 1732d
  • Up to 50% off · Beyond Polish, 1612d
  • Free gift with customizable nail kit · glamrdip.com, 527d
See what your own competitors run

A free report on the Makeup & nails ads in your market: who is advertising, their longest-running ads and their offers.

Questions

What kind of Makeup & nails ads work best?

The angles that the most Makeup & nails brands run and keep running. On Meta, feature → benefit, new launch, affordability lead (38 brands). On Google, feature → benefit, affordability, new launch lead (46 brands).

What offers do Makeup & nails brands use in their ads?

Offers from long-running Makeup & nails ads include: Bundle savings; 15% off first order; $49.99 today; Gold Eye Mask $20; Hydrabounce Milky Toner $25; Glowrefine Exfoliating Pads $26; Limited-edition free gifts.

Where does this data come from?

Public ads from the Meta Ad Library and the Google Ads Transparency Center: 1,983 analysed Makeup & nails creatives from 46 brands, updated daily.