HVAC ads that work
What 193 HVAC businesses in 22 US cities run on Facebook and Google and keep running: the angles, the offers and the ads behind them. Each business pays for its own ads, so what many of them keep running is the safest place to start.
Top angles on Meta
- 1. Affordability · 54 businesses
- 2. Problem → solution · 43 businesses
- 3. Local trust · 17 businesses
Top angles on Google
- 1. Affordability · 151 businesses
- 2. Social proof · 148 businesses
- 3. Fast results · 142 businesses
Offers they run
- Financing solutions for a new AC system
- $25 off any plumbing repair
- Davis discount club membership
- Free second opinion
Meta ads · 78 businesses in 22 cities
1Affordability54 businesses in 22 cities · median 38 days running
- Financing solutions for a new AC system · Day & Night Air Conditioning, Heating, & Plumbing · phoenix, 501d
- $25 off any plumbing repair · King Heating, Cooling & Plumbing · chicago, 493d
- Davis discount club membership · Davis Air Conditioning & Heating, Inc. · houston, 269d
2Problem → solution43 businesses in 19 cities · median 44 days running
- Free second opinion · Day & Night Air Conditioning, Heating, & Plumbing · phoenix, 504d
- Save $1,500 instantly · Freezing Mechanical · miami, 235d
- Free drain evaluation · 128 Plumbing, Heating, Cooling & Electric · boston, 184d
3Local trust17 businesses in 11 cities · median 63 days running
- $30 off your first tune-up · Greenwood Heating and Home Services · seattle, 135d
- 10% off AC repair labor up to $150, or $1,500 off a complete AC system replacement · Freezing Mechanical · miami, 36d
- $30 off any repair throughout September · Ragsdale Heating, Air, Plumbing & Electrical · atlanta, 27d
4Convenience13 businesses in 10 cities · median 87 days running
- Free instant estimate · Blue Bear Plumbing Heating & Air · boston, 225d
- Free instant AC quote · Brody Pennell Heating & Air Conditioning · los-angeles, 115d
- $1,500 off this week only · Cool Care Heating and Air Conditioning · Houston, 70d
5Feature → benefit11 businesses in 8 cities · median 59 days running
- $50 off the Total Comfort Service Plan · Moncrief Heating & Air Conditioning · atlanta, 686d
- 40-point AC tune-up and safety inspection for $99 · King Heating, Cooling & Plumbing · chicago, 164d
- Free estimate and free surge protection package with an electrical panel upgrade · Hutchinson - Air Conditioning, Heating, Plumbing & Electrical · philadelphia, 93d
Google ads · 193 businesses in 22 cities
1Affordability151 businesses in 22 cities · median 305 days running
- AC replacements from $69.99/month, $0 down, with a free estimate · Reliable Heating & Air, Plumbing and Electrical - Kennesaw · atlanta, 1803d
- 15% off any service · Central Comfort Air Conditioning · miami, 1639d
- $79 plumbing tune-up · Rite Way Heating, Cooling & Plumbing: Phoenix · phoenix, 1479d
2Social proof148 businesses in 22 cities · median 348 days running
- $40 off any plumbing repair · ABC Plumbing, Air, Heat & Electric · tampa, 1562d
- $99 off drain cleaning; $80 off any plumbing service · Len The Plumber Heating & Air, LLC · washington-dc, 1325d
- Financing options available · Akian Plumbing, Heating, Cooling & Electric · boston, 1248d
3Fast results142 businesses in 22 cities · median 312 days running
- Free quote · Central Comfort Air Conditioning · miami, 1639d
- $50 off repair · Davis Air Conditioning & Heating, Inc. · houston, 1555d
- $100s in savings · Lowry Services · philadelphia, 1547d
4Local trust158 businesses in 22 cities · median 358 days running
- $50 off any service · Radiant Plumbing, Air Conditioning, & Electrical · austin, 1305d
- Diagnóstico sin cargo con reparaciones · Freezing Mechanical · miami, 1261d
- Free online mini-split quote · GSM Services · charlotte, 1254d
5Problem → solution146 businesses in 22 cities · median 296 days running
- $99 off drain cleaning · Russo Bros. and Co. · new-york, 1290d
- Up to $1,700 off new HVAC · Radiant Plumbing, Air Conditioning, & Electrical · austin, 1289d
- Free online quote · GSM Services · charlotte, 1254d
HVAC businesses advertising by city
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Questions
What kind of HVAC ads work best?
The angles that the most HVAC businesses run and keep running. On Meta, affordability, problem → solution, local trust lead (78 businesses). On Google, affordability, social proof, fast results lead (193 businesses).
What offers do HVAC businesses use in their ads?
Offers from long-running HVAC ads include: Financing solutions for a new AC system; $25 off any plumbing repair; Davis discount club membership; Free second opinion; Save $1,500 instantly.
Where does this data come from?
Public ads from the Meta Ad Library and the Google Ads Transparency Center: 4,384 analysed HVAC creatives from 193 businesses in 22 US cities, updated daily.