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Home decor ads that work

What 46 Home decor brands run on Facebook and Google and keep running: the angles, the offers and the ads behind them. Each brand pays for its own ads, so what many of them keep running is the safest place to start.

Top angles on Meta
  1. 1. Lifestyle · 20 brands
  2. 2. Feature → benefit · 28 brands
  3. 3. Problem → solution · 20 brands
Top angles on Google
  1. 1. Feature → benefit · 41 brands
  2. 2. Affordability · 25 brands
  3. 3. Lifestyle · 25 brands
Offers they run
  • Free shipping and 100-day returns
  • White Glove delivery included
  • Free shipping on orders $75+
  • $300 off orders over $1,500 with code SAVE300

Meta ads · 33 businesses

1Lifestyle20 businesses · median 33 days running
  • Free shipping and 100-day returns · Poly & Bark, 320d
  • White Glove delivery included · McGee & Co., 120d
  • Free shipping on orders $75+ · Lenox Corporation, 107d
2Feature → benefit28 businesses · median 29 days running
  • $300 off orders over $1,500 with code SAVE300 · Poly & Bark, 288d
  • White Glove delivery included · McGee & Co., 120d
  • 30-day trial · mellow, 42d
3Problem → solution20 businesses · median 28 days running
  • 60% off, ends soon · Nuzzle, 165d
  • 50% off + free shipping · Home Garden Trends, 69d
  • $82.99 · mellow, 42d
4Affordability18 businesses · median 28 days running
  • 30% off · Insigne Art Design, 348d
  • $300 off a $1,500 spend plus free shipping with code SAVE300 · Poly & Bark, 320d
  • 50% off full-priced items · Minky Couture, 149d
5New launch14 businesses · median 34 days running
  • Up to 55% off sitewide · Blissy, 45d
  • 40% off with code COZY · Minky Couture, 16d

Google ads · 46 businesses

1Feature → benefit41 businesses · median 393 days running
  • Buy 3, get 1 free, plus free shipping · Blissy, 1803d
  • Free delivery · POLYWOOD, 1610d
  • 6 for $60 3-Wick Candles · Goose Creek Candle, 1432d
2Affordability25 businesses · median 401 days running
  • 25% off clearance · efavormart.com, 1803d
  • 35% off full-priced blankets; code begins “WEL…” · Minky Couture, 1803d
  • Bundle & Save · Babyletto, 1547d
3Lifestyle25 businesses · median 502 days running
  • 10% off your first order · Lulu and Georgia, 1375d
  • Free shipping on $75 orders · Sand + Fog, 1103d
  • Free shipping over $75 · Lenox Corporation, 780d
4Social proof19 businesses · median 372 days running
  • Complimentary 2-day shipping on orders $50+ · MOTHER, 1405d
  • 43% off your first order with code SAVE43 · Linens And Hutch, 1173d
  • Free shipping on $75 orders · Sand + Fog, 1103d
5Problem → solution16 businesses · median 401 days running
  • 50% off CozyRest Pillow · The Pillow Home, 780d
  • Free shipping available · Max and Lily, 478d
  • Up to 35% off metal sign · Wander Prints, 374d
See what your own competitors run

A free report on the Home decor ads in your market: who is advertising, their longest-running ads and their offers.

Questions

What kind of Home decor ads work best?

The angles that the most Home decor brands run and keep running. On Meta, lifestyle, feature → benefit, problem → solution lead (33 brands). On Google, feature → benefit, affordability, lifestyle lead (46 brands).

What offers do Home decor brands use in their ads?

Offers from long-running Home decor ads include: Free shipping and 100-day returns; White Glove delivery included; Free shipping on orders $75+; $300 off orders over $1,500 with code SAVE300; 30-day trial.

Where does this data come from?

Public ads from the Meta Ad Library and the Google Ads Transparency Center: 1,491 analysed Home decor creatives from 46 brands, updated daily.