Hair ads that work
What 48 Hair brands run on Facebook and Google and keep running: the angles, the offers and the ads behind them. Each brand pays for its own ads, so what many of them keep running is the safest place to start.
- 1. Feature → benefit · 37 brands
- 2. Problem → solution · 32 brands
- 3. UGC / testimonial · 27 brands
- 1. Feature → benefit · 47 brands
- 2. Problem → solution · 40 brands
- 3. Affordability · 26 brands
- Free beard oil, balm, and wash samples
- Exclusive colors, merch & bundles
- Hair products at $22
- Up to 40% off
Meta ads · 43 businesses
- Free beard oil, balm, and wash samples · Badass Beard Care, 511d
- Exclusive colors, merch & bundles · Good Dye Young Inc, 325d
- Hair products at $22 · Verb Products, 112d
- Up to 40% off · Kiierr, 213d
- Flexible payment plans · RevAir, 146d
- $30 off Anti-Breakage Brush & Detangling Comb Set · Keranique, 133d
- Shampoo bars sent for free · Humby Organics, 173d
- First-time-ever intro offer for new customers · TréLuxe, 149d
- Discount with code JULIAREV · RevAir, 29d
- 25% off first order with code HAIR25 · FOLIGAIN, 378d
- Healthy Color Duo: mask + conditioner · Overtone Color, 66d
- Limited-edition holiday sets · Oribe Hair Care, 17d
- 15% off first order with code HAIR15 · FOLIGAIN, 442d
- 18% savings, only $35 · Verb Products, 102d
- $995; $430+ savings · Theradome, 79d
Google ads · 48 businesses
- Free shipping on orders $45+ · Arctic Fox - Dye For A Cause, 1803d
- 20% off first order; up to 34% off Subscribe & Save · VEGAMOUR, 1803d
- Free shipping on orders $75+ · XMONDO HAIR, 1803d
- Free shipping on USA orders over $60 · Pete & Pedro, 1464d
- 10% off with subscription · XMONDO HAIR, 1292d
- 15% off · Verb Products, 1292d
- Bundle and save up to 15%; sign up and save 15% · Uppercut Deluxe, 1612d
- Up to 50% off select colors · Arctic Fox - Dye For A Cause, 1325d
- 25% off sitewide · Verb Products, 1295d
- Free US shipping on orders over $60 · Pete & Pedro, 1803d
- 40% off orders over $75 with code LB40 · Ouidad, 1803d
- Free shipping · John Paul Mitchell Systems, 1280d
- 15% off with Email & SMS sign-up · John Paul Mitchell Systems, 1046d
- 10% off your first order · K18Hair, 850d
- Save 20% when you subscribe · Act+Acre, 326d
A free report on the Hair ads in your market: who is advertising, their longest-running ads and their offers.
Questions
What kind of Hair ads work best?
The angles that the most Hair brands run and keep running. On Meta, feature → benefit, problem → solution, ugc / testimonial lead (43 brands). On Google, feature → benefit, problem → solution, affordability lead (48 brands).
What offers do Hair brands use in their ads?
Offers from long-running Hair ads include: Free beard oil, balm, and wash samples; Exclusive colors, merch & bundles; Hair products at $22; Up to 40% off; Flexible payment plans.
Where does this data come from?
Public ads from the Meta Ad Library and the Google Ads Transparency Center: 2,134 analysed Hair creatives from 48 brands, updated daily.