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Food & beverage ads that work

What 41 Food & beverage brands run on Facebook and Google and keep running: the angles, the offers and the ads behind them. Each brand pays for its own ads, so what many of them keep running is the safest place to start.

Top angles on Meta
  1. 1. Feature → benefit · 30 brands
  2. 2. Lifestyle · 23 brands
  3. 3. Affordability · 17 brands
Top angles on Google
  1. 1. Feature → benefit · 39 brands
  2. 2. Affordability · 23 brands
  3. 3. Convenience · 24 brands
Offers they run
  • $10 off for new members with code FIRST150
  • Free cookies in every box
  • 15% off plus free shipping
  • 50-pack with Groovy Birthday Gift Box

Meta ads · 36 businesses

1Feature → benefit30 businesses · median 44 days running
  • $10 off for new members with code FIRST150 · Wooltari, 715d
  • Free cookies in every box · Wildgrain, 239d
  • 15% off plus free shipping · Chomps, 108d
2Lifestyle23 businesses · median 44 days running
  • 50-pack with Groovy Birthday Gift Box · Baked by Melissa, 58d
  • Free croissants for life + free shipping · Wildgrain, 52d
  • Chance to have your photo selected for a future Jones Soda label · Jones Soda Co., 41d
3Affordability17 businesses · median 51 days running
  • $10 off with code FIRST150 · Wooltari, 715d
  • 25% off plus a free jar · Twisted Dough, 288d
  • $30 off first box · Wildgrain, 239d
4Problem → solution21 businesses · median 53 days running
  • Free croissants for life · Wildgrain, 239d
  • $29.97 · Orgain, 172d
  • 40% off for new customers · Clean Eatz Kitchen, 155d
5New launch20 businesses · median 38 days running
  • Chance to win collectible OREO and BTS gifts · OREO, 36d
  • Preorder the Nuka-Cola Orange Rocket Bottle · Jones Soda Co., 29d
  • 15% off · AeroPress, 17d

Google ads · 41 businesses

1Feature → benefit39 businesses · median 300 days running
  • Up to 50% off select items · Lifeboost Coffee, 1803d
  • 10% off your first order · Fellow, 1779d
  • Free & fast shipping · Skinny Mixes, 1093d
2Affordability23 businesses · median 327 days running
  • First bag free · Atlas Coffee Club, 1604d
  • 20% off the Starter Kit · Graza, 1332d
  • Up to 40% off for a limited time · RYZE, 1197d
3Convenience24 businesses · median 242 days running
  • Up to 50% off select items · Lifeboost Coffee, 1249d
  • First bag free with monthly cold brew subscription · Atlas Coffee Club, 1221d
  • 30% off first order · Clean Eatz Kitchen, 953d
4Social proof19 businesses · median 489 days running
  • First bag free · Atlas Coffee Club, 1516d
  • 20% off first order + free shipping over $59 · Nuts.com, 327d
  • Free shipping · Peet's Coffee, 213d
5Problem → solution18 businesses · median 370 days running
  • 10% off your first order · Fellow, 1803d
  • Up to 50% off select items · Lifeboost Coffee, 1207d
  • First bag free · Atlas Coffee Club, 1197d
See what your own competitors run

A free report on the Food & beverage ads in your market: who is advertising, their longest-running ads and their offers.

Questions

What kind of Food & beverage ads work best?

The angles that the most Food & beverage brands run and keep running. On Meta, feature → benefit, lifestyle, affordability lead (36 brands). On Google, feature → benefit, affordability, convenience lead (41 brands).

What offers do Food & beverage brands use in their ads?

Offers from long-running Food & beverage ads include: $10 off for new members with code FIRST150; Free cookies in every box; 15% off plus free shipping; 50-pack with Groovy Birthday Gift Box; Free croissants for life + free shipping.

Where does this data come from?

Public ads from the Meta Ad Library and the Google Ads Transparency Center: 1,567 analysed Food & beverage creatives from 41 brands, updated daily.