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Accessories ads that work

What 47 Accessories brands run on Facebook and Google and keep running: the angles, the offers and the ads behind them. Each brand pays for its own ads, so what many of them keep running is the safest place to start.

Top angles on Meta
  1. 1. Feature → benefit · 36 brands
  2. 2. Lifestyle · 36 brands
  3. 3. New launch · 29 brands
Top angles on Google
  1. 1. Feature → benefit · 45 brands
  2. 2. Lifestyle · 38 brands
  3. 3. Affordability · 28 brands
Offers they run
  • Bonus clear lens included
  • 15% off sitewide with code HAIRGOALS
  • Extra 10% off with code FB10; limited quantities
  • Extra 10% off with code FB10

Meta ads · 40 businesses

1Feature → benefit36 businesses · median 22 days running
  • Bonus clear lens included · Pit Viper, 130d
  • 15% off sitewide with code HAIRGOALS · Chelsey Smith Crowns, 89d
  • Extra 10% off with code FB10; limited quantities · Ashford.com, 81d
2Lifestyle36 businesses · median 24 days running
  • Extra 10% off with code FB10 · Ashford.com, 440d
  • 15% off with code HAIRGOALS15 · Chelsey Smith Crowns, 145d
  • Free shipping on orders over $99 · Wigs.com, 46d
3New launch29 businesses · median 31 days running
  • $99 · Blenders Eyewear, 38d
  • 25% off · Knockaround, 26d
  • Chance to win Pursuit Carbon FLZ Trekking Poles; 15% off first order · Black Diamond, 24d
4Affordability20 businesses · median 23 days running
  • Up to $200 off, June 1–June 16 · EnChroma, 504d
  • Extra 10% off with code FB10 · Ashford.com, 440d
  • Up to 70% off · ILoveDooney, 369d
5UGC / testimonial16 businesses · median 21 days running
  • A free Onewheel · Onewheel // Future Motion, 37d
  • $5 off with code EP05 · Ygwigs, 31d
  • 25% off · Portland Leather, 18d

Google ads · 47 businesses

1Feature → benefit45 businesses · median 359 days running
  • Fast and free shipping · Ywigs, 1803d
  • Kostenloser Versand und Rücksendung · EnChroma, 1803d
  • Extra 20% off everything; up to 30% off sale · Natural Life, 1803d
2Lifestyle38 businesses · median 395 days running
  • Up to 30% off · Natural Life, 1803d
  • 10% off site wide · Branded Bills, 1669d
  • Free shipping on orders 75+ · '47, 973d
3Affordability28 businesses · median 495 days running
  • Up to €150 off for Father's Day, valid May 28–Jun 16 · EnChroma, 1803d
  • Up to 80% off luxury watches; 10% off sitewide summer sale · Ashford.com, 1803d
  • 30% off sitewide with code SEPTEMBER · Wigs.com, 1803d
4New launch23 businesses · median 263 days running
  • Up to 30% off sale · Natural Life, 1803d
  • $49 ships free · Wigs.com, 1566d
  • Complimentary shipping · AMIRI, 830d
5Social proof24 businesses · median 553 days running
  • Prices shown from $36.00 · Boston Scally, 1803d
  • Testez pendant 60 jours · EnChroma, 1803d
  • Under $100 · ILoveDooney, 1579d
See what your own competitors run

A free report on the Accessories ads in your market: who is advertising, their longest-running ads and their offers.

Questions

What kind of Accessories ads work best?

The angles that the most Accessories brands run and keep running. On Meta, feature → benefit, lifestyle, new launch lead (40 brands). On Google, feature → benefit, lifestyle, affordability lead (47 brands).

What offers do Accessories brands use in their ads?

Offers from long-running Accessories ads include: Bonus clear lens included; 15% off sitewide with code HAIRGOALS; Extra 10% off with code FB10; limited quantities; Extra 10% off with code FB10; 15% off with code HAIRGOALS15.

Where does this data come from?

Public ads from the Meta Ad Library and the Google Ads Transparency Center: 2,161 analysed Accessories creatives from 47 brands, updated daily.